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First e-cigarette TV ad hits our screens

First e-cigarette TV ad hits our screens

by Steve Barrett

Following new rules from the Committee of Advertising Practice (CAP) the first electronic cigarette advert will appear on UK television this evening. It has already and will, no doubt, produce much furore and fracas amongst the anti-smoking fraternity.

Whatever your beliefs or thoughts on e-cigarettes and vaping (a debate in itself), there is no doubt that they are changing millions of smoker’s lives and health for the better.However, critics would do well to remember that electronic cigarettes and vaping are enjoying incredible success in helping people to eradicate tobacco cigarettes from their lives.

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