Public Health England Use Google to Point Smokers in Right Direction

by Steve Barrett

Public Health England Use Google to Point Smokers in Right Direction

Public Health England has issued new guidelines to further assist smokers quit their cigarette habit. However, FOR THE FIRST TIME EVER these online guidelines include Vaping as an option and in quite a revolutionary way: by directing the reader to their nearest Vape Store using Google location finder. How novel.

As with any decent revolution – there is some opposition. An article published in the Daily Mail (20/09/18) states that some scientists feel this is the wrong approach, citing antiquated reasons for their scepticism: 

  1. products are not regulated
  2. research is still inconclusive as to long term effects
  3. products are manufactured by the Tobacco industry

The fact of the matter is:

The scientists are wrong -

and PHE should be applauded for this innovative approach.

The scientists are misguided in their thinking for many reasons but for example:

1) The UK has some of the strictest regulation regarding Vaping and e-cigarettes in the world.  Under the Tobacco and Related Products Regulations 2016, e-cigarette products are subject to minimum standards of quality and safety, as well as packaging and labelling requirements to provide consumers with the information they need to make informed choices.
All products must be notified by manufacturers to the UK Medicines and Healthcare products Regulatory Agency (MHRA), with detailed information including the listing of all ingredients.

2) Research is on-going but we’re already a long way down the road to proving the safety and benefits of vaping. Even then Vaping is without a doubt 100% safer than smoking a cigarette.

E-liquid can, if the user chooses, contain nicotine. However, some four out of 10 smokers wrongly think nicotine causes most of the tobacco smoking-related cancer, when evidence shows nicotine actually carries minimal risk of harm to health. Although nicotine is the reason people become addicted to smoking, it is the thousands of chemicals contained in cigarette smoke that causes almost all of the harm. Nicotine itself is a similar stimulant to caffeine.
E-cigarettes do not contain tar or carbon monoxide, two of the most harmful elements in tobacco smoke. But it must be said that they do contain some chemicals also found in tobacco smoke, but at trace levels. These same chemicals appear at higher levels in normal city ‘fresh air’.

3) Yes some vaping products are manufactured by the Tobacco industry. Tobacco companies are powerful, private companies with vested interest shareholders. The industry is losing money and traction to the vaping industry – it is foolish to think they would simply ignore this market.

But the majority of products are not related to Big Tobacco – the market and the development of higher tech, safer and regulated devices is still dominated by credible independent companies.


In England alone, figures published by PHE suggest that more than half of the 2.9 million vapers have stopped smoking completely and a further 770,000 do not smoke or vape any more. At the same time quit success rates have been improving and figures are showing an accelerated drop in smoking rates, currently at a record low of 15.5% in England.

PHE stats also indicate that that e-cigarettes could be contributing to at least 20,000 successful new quits per year and anecdotal evidence suggests possibly many more.

By taking positive action and encouraging smokers to try Vaping as a ‘quit method’ Public Health England is embracing THE most successful method to helping people stop their tobacco habit - Vaping.

Even a recent study by the NHS and Cancer Research UK found that

“vape shops provide behavioural support which could help people stop smoking and remain smoke free. And health professionals could benefit from understanding the role that vape shops play in reducing smoking”.

purplebox vapours lower stephen street dublin 2

Furthermore, they acknowledge and appreciate that smokers are more like to quit successfully by seeking the advice of vaping experts in designated vaping stores. Over 80 percent of first time vapers who seek advice before starting, on types of device, nicotine levels in e-juice etc., are more likely to stay vaping than those who buy online and just try themselves.

The agenda of antivaping ‘scientists’ seems paradoxically contrary to public health. Vaping may be a fairly new phenomenon and even with the acknowledged on-going research – surely it is better to have somebody vaping than smoking.

May be these scientists should turn their attention to the health problems that future generations will face because of society’s sugar addiction, or the devastation taking place in people’s lives due to the abundance and free reign of online gambling sites.

Well Done Public Health England – the Vaping industry applauds you for boldly going where no health body has ventured before.

Steve Barrett
Steve Barrett


Steve is passionate about changing people's lives for the better by helping them switch to vaping. Life is definitely more colourful smoke free. purplebox vapours is built upon expert advice, customer service and helping you choose the right product to make your vaping journey a success.

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