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Tobacco Companies - Who Owns Your e-Cig - An Infographic
by Steve Barrett
Do you know?
Tobacco industry ownership of e cigarette brands is most prevalent in the USA and the UK. Its entry into the vaping market was rapid between 2012 and 2014.
Lorillard, the 3rd largest cigarette manufacturer in the US, acquired e-cigarette company BluCigs for $135 million in April 2012. It was the first tobacco industry e cigarette acquisition in the USA.
British American Tobacco (BAT) owner of popular cigarette brand Lucky Strike, acquired the Vype e cigarette brand which launched in the UK market in August 2013. It was the first tobacco industry e cigarette acquisition in the UK.
Public Health England has issued new guidelines to further assist smokers quit their cigarette habit. However, FOR THE FIRST TIME EVER these online guidelines include Vaping as an option and in quite a revolutionary way: by directing the reader to their nearest Vape Store using Google location finder. How novel.
Oxford Academic - a renowned scholastic journal will no longer allow authors to call vaping devices tobacco products. In an editorial entitled “Are e-cigarettes tobacco products?”, editor-in-chief Marcus Munafò explains that the journal will only use the term “tobacco products” to describe items that contain actual leaf tobacco.