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“Wait a minute Doc – are you telling me you built a time machine… Out of an e-cigarette!”
Okay, so that’s a little exaggerated – but what is the future for vaping and devices in 2015?
One of the principal changes for 2015 will be the rise of Vaping Activism. As a lobbying group vapers have been relatively new to the party – tobacco companies are experts at lobbying governments, legislative bodies and media corporations to not ‘rock the boat’ on smoking. Yes, there are price hikes and advertising bans but generally they do very well at limiting the damage to their market place –billion dollar budgets help of course, and their well funded tentacles are far reaching.
Vaping supporters are caring more than ever at the misrepresentation of e-cigarettes in the national press or other such vocal bodies. For example, the person who melts their battery by stuffing an unsuitable charger into their e-cig battery makes headlines, but the fact that 36% of accidental house fires in the UK are caused by cigarettes goes unreported. The hundreds of cases of phone chargers melting furniture or causing injuries is just not headline grabbing news.
The Healthier Alternative
Doctors and other health officials too are becoming more vocal in their support of e-cigarettes offering a healthier alternative to smoking. Vaping is now accepted and proven as a credible method to cut down on traditional cigarette intake, over 50% more successful than other nicotine replacement therapies.
2015 will hopefully see a high level shift in the common sense approach and debate on e-cigarettes. Legislative bodies will have to acknowledge the health benefits and savings that can be made by endorsing e-cigarettes as a healthier alternative to smoking.
Professors of Addiction such as Robert West, Peter Hayek and Ann McNeill are becoming increasingly vocal and frustrated at lack of government support for the vaping movement.
As Forbes.com highlighted: No evidence exits that vaping is a gateway to smoking so unfounded hostility will now be questioned and farcical arguments will be exposed for what they really are.
2015 will see the continued growth of vaping technology. Clive Bates, former Head of Action on Smoking and Health has stated that we are now entering the 2nd generation of Vaping.
The decline of the ‘cig-a-like’ model will gather momentum and advancement of tanks, coils, batteries and flavours will heighten the experience and convert more smokers to leave tobacco behind.
Herbert Gilbert, who launched the first e-cigarette prototype in 1963 predicts even more millions of lives being saved by smokers switching to the healthier alternative. He believes more scientific research will be published to acknowledge the benefits of vaping and therefore encourage a further boom of vaping converts. Health bodies will begin to see the drop in smoking related diseases as using vaporised nicotine results in ex-smokers living longer.
However, most vaping activists predict that while legislative bodies such as the FDA are promising imminent legislation - 2015 will result in more debate but little action. Whilst most vaping stakeholders would welcome common sense based regulation those attempting to thwart e-cigarette growth will use red tape and legal challenges to delay significant action.
What are your thoughts on Vaping growth in 2015…?
(All opinions are those of purplebox vapours)