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Following new rules from the Committee of Advertising Practice (CAP) the first electronic cigarette advert will appear on UK television this evening. It has already and will, no doubt, produce much furore and fracas amongst the anti-smoking fraternity.
Whatever your beliefs or thoughts on e-cigarettes and vaping (a debate in itself), there is no doubt that they are changing millions of smoker’s lives and health for the better.However, critics would do well to remember that electronic cigarettes and vaping are enjoying incredible success in helping people to eradicate tobacco cigarettes from their lives.
The advert will be shown after the 9 o’clock water shed and will, in no way, glamorise smoking or picture e-cigarettes as appealing to younger people. It is, actually, tasteful and conservative in it’s advertising approach, simply stating the products available from the manufacturer.
The fact remains that it is an adult decision to try vaping and no matter whether you agree or disagree with the concept - getting a nicotine stimulant from vaping is 99% safer than smoking a cigarette.If we were to control adult orientated adverts that may affect cultural trends then it would be appropriate to look at the campaigns of organisations such as McDonalds - as obesity soars to over 1 billion in the UK, or beverage companies - as alcopop abuse by teenagers hits record levels.
Every stimulant, whether it be alcohol, food, harder drugs or even adrenaline is open to abuse – it is up to the individual to self regulate their stimulus intake, some, of course, have more success than others. But should we ban beer ads because some people drink excessively or are under age or ban chocolate ads because one person can have one whilst others will polish off a box of Quality Street in one sitting? Of course not - because we rely on the majority making common sense judgements.
The same thinking should apply to vaping - if a smoker, looking to give up, embarks on their vaping journey by looking into all the facts and on-going research and decides to give it a go – then they should be applauded for their decision – not stigmatised for trying a healthier alternative.The main objection to vaping is that putting something to your mouth and blowing out a vapour just looks wrong because of the similarity in action to smoking a cigarette – but in reality the effects are completely different and it should not be tarnished with the same brush.
Anyway, have a look at the advert yourself and let us know your thoughts.
(All opinions and view are those of purplebox vapours)
Cancer Research UK has released the results of their long-term Vaping study.
Enjoy our infographic which condenses and highlights the salient results from the survey.
Very positive - we believe. Now let's see if the legislative bodies listen and strive to encourage rather than hinder the success of Vaping.
Purplebox vapours responds to the HIQA call for Public Consultation on Vaping & e-cigarettes as a Smoking Cessation Interventions in Ireland.
It is important to have YOUR say and help shape the future of Vaping in Ireland.
Click HERE to add your contribution to the consultation process.
‘Smoking rates in England fall to lowest on record’ isn’t much of a headline in itself. Smoking rates have been in long-term decline for decades, so any given year is likely to have the fewest smokers on record.
What Deborah Arnott, of ASH, cannot quite bring herself to say is that it is the e-cigarette, not big government interference, that has been the game-changer. As Public Health England has acknowledged, e-cigarettes are the most popular stop-smoking aid.