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The Great Flavour Debate

by Steve Barrett

The Great Flavour Debate

Whether you are an experienced vaper of a newbie starting on your ‘vaping journey’ the world of e-liquid flavours will provide you with experimentation, exploration and years of fun.

E-liquids or e-juices, as they’re commonly known, come in a an abundance of flavours to suit every conceivable preference: from the realistic tobacco style to the more fun and novelty flavours such as blue cheese, garlic bread and ketchup. In between these extremes are more conventional flavours that encompass fruits, drinks and desserts, caramels and vanillas.


purplebox vapours - strange flavoursMaking senses…

E-juices even offer the opportunity to experiment with a little mixology, why not combine your lime with a little cola or your raspberry with a touch of custard. Then hit the vaping forums to share your experiences.

The intriguiging question is why do flavours exist when vaping is initially designed to mimic smoking in order to reduce tobacco cigarette intake or stop completely.

Well, the simple answer is that burning tobacco is a sensory killer – eliminating taste buds on the tongue and sensory nodes in the nose. Food and drinks do not taste as they should and flowers don’t smell as beautiful for a smoker.

As a person vapes these senses come back to life and most ex-smokers quickly realise that the taste of burning tobacco is not a pleasant one. So, whilst adopting a tobacco flavoured e-juice may be enjoyed during the vaping aclimatisation process, a new vaper will look to try other flavours in order to change the aroma of the vapour during inhalation – heightening the pleasant experience.

Even tobacco flavours can initially taste a little sweet owing to the lack of combustion or burning in vaping – no burning means no acrid taste. A sensation most smokers are indoctrinated with as burning tobacco was their only means of getting their nicotine stimulus.

The great flavour debate…

The media have latched on to vaping in a big way – mainly because smoking is a hot topic and vaping is so new that a pejorative e-cigarette headline is guaranteed coverage. As vaping is increasingly found to be a beneficial and a much safer alternative to smoking media attention has centred around the term ‘juvenile flavours of e-liquid’.


vaping girlHowever, once again, these articles are mainly based on a preemptive opinion as opposed to qualified research. There is no evidence to suggest that these flavours do entice youths to try vaping. In a recent worldwide survey of 10,000 members the ‘E-Cigarette Forum’ found that 75% of adults prefer these style of flavours, but two thirds did qualify this by stating that tobacco flavours were important in their initial attempts to quit smoking and move to electronic cigarettes.
The argument focuses on whether flavours with names such as ‘bubblegum’, ‘candy crush’, ‘vanilla custard’ or ‘tutti-fruity’ appeal to the younger generation and entice them to start vaping and therefore develop a nicotine addiction.

In a separate survey the International Journal of Environmental Research and Public Health discovered similar results and further endorsed the benefits for ‘common sense’ regulation of e-cigarettes as 79% of respondents stated that they would ‘turn to the unsafe black-market if vaping were to be

 too controlled. A further 14% would, unfortunately, resort back to traditional cigarettes should vaping be outlawed.

 

Professor Robert WestThese results send a strong and definite message to regulatory and health bodies across the world to embrace vaping as a mechanism to get a toxin free nicotine stimulus. As Professor West, leading UK addiction expert has stated “If governments do not embrace vaping they are sentencing millions of people to death who otherwise would have lived”, prophetic words indeed.

Tell us your views on the ‘juvenile flavour debate’ and what are your favouite flavours as you continue to enjoy vaping?




Steve Barrett
Steve Barrett

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